A decision aid tool, also known as guided selling, is one of the types of configurators that we offer. The purpose of a decision aid on a website is to guide users in making the right choices. Through targeted questions, a selection of products or services is displayed that perfectly aligns with the user's needs.
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What is a decision aid?

‘Guided selling’ guides the end user in making a choice. It is used for both services and products. Many organizations offering complex products or services already use a decision aid. For example, prospective students who struggle to choose the right study can benefit greatly from a study decision aid. Similarly, at the end of the year, when people are switching health insurance plans, a decision aid can be invaluable. 
A decision aid on a website is not only useful for services such as insurance. Imagine you want to buy a new mattress, but there are countless types on the market. Through a series of targeted questions, a decision-making tool can assist the end customer in making the right choice for a mattress.

Guided selling by Orange Juice

Our development team has extensive experience in developing a decision aid and other types of configurators. Taking into account your preferences, ambitions, and processes, we create fully customized decision aids. Curious about the possibilities at Orange Juice and what we can do for you? Don't hesitate to contact us. Our team is ready to tell you more and work together on solutions that will take your business to new heights. 

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We are happy to help you achieve digital success

We would love to tell you more about our solutions. You can reach us by phone or email.
Remco Van Nieuwenhoven (1)
Remco van Nieuwenhoven Founder & strategist
ContactEmployee Remco van Nieuwenhoven +31 (0)26 327 40 45 remco@orangejuice.nl
About me
  • Zen
  • Sons
  • Handicap 17
Dion Van Nieuwenhoven
Dion van Nieuwenhoven Technical director
ContactEmployee Dion van Nieuwenhoven +31 (0)26 327 40 45 dion@orangejuice.nl
About me
  • Reads everything
  • Hobby gardener
  • Plays (a little) guitar and piano