Design & Development

In addition to our Explore and Accelerate phases, we also have the "Shape" phase. This is where the concrete realization of websites, configurators, and other custom web applications takes place. We have already developed numerous configurators, webshops, and websites for various organizations. For each project, we assemble an expert team consisting of a project manager, a designer, and front- and backend developers.

Design & Development


Before we start coding a configurator, website, or any other type of web application, our designers dive into the creative process. They explore various creative options and work on defining the overall look and feel of the project. Developing wireframes is a crucial part of this process, as it highlights the structure and foundation of the design. Our designers closely collaborate with our development team to ensure that the designs are not only visually appealing but also functional and user-friendly. 


Once the design process is complete, our development team begins building the product. They transform the design into a fully functioning web application. While the designers focus on aesthetics and user-friendliness, our developers concentrate on technical aspects such as performance, security, and scalability. Our team ensures that the application not only meets current requirements but is also flexible enough to easily integrate future developments.

Iterative work

The execution of our design and development projects follows an iterative process, divided into multiple sprints. During a sprint, the tasks are fixed. Any changes are reviewed by both the project manager and the client and included in the next sprint or future versions. We integrate elements of Scrum, such as daily stand-ups and retrospectives, but we adapt them to seamlessly fit our workflow. 

What you can expect from us

The explore phase consists of several components.
Concept development

Consists of exploring colors, imagery, typography, and style. Creating wireframes and defining the necessary UX requirements.

Project plan implementation

Drafting a plan with a timeline the deliverable functionalities and design.

Visual design

Selecting and editing images and preparing visual content.

Project setup

Developing a style guide, defining the database, and coding the necessary basic logic. Preparing SEO definitions. Setting up OTAP environments, including configuring development, testing, acceptance, and production environments with source control, database, automated tests, and deployments.


Layout and technical definition of CMS templates for web pages, with or without specific content blocks. Technical development of the web page display and functional requirements, both technical and visual. 


Processing content by entering text and images provided by the client. End-to-end testing for functional and visual quality control of the final product. CMS training and instruction to the client on the use of the CMS system in relation to the final product.


Possible support, including incident management if needed.