With a product configurator, your customers can independently assemble products—from materials and dimensions to features and personalization. They instantly see what’s possible, what it costs, and what the final result will look like.

The result?  

  • Fewer questions for sales
  • Faster decision-making
  • More results from your visitors
Schedule a no-obligation consultation

Our product configurators are used by

Make complex products easy to order

Many products consist of numerous options and choices that together determine the final product. Without a configurator, this often leads to lengthy quotation processes, multiple contact moments, and a process that is prone to errors.

A product configurator digitizes this process. Customers build their product step by step and immediately see which options are available, which combinations do or do not work, what the final product will look like, and what the price will be. This reduces the chance that the product will not meet expectations. In this way, you make a complex product easy to understand and order.

 

From configuration to production

A configurator can do much more than just display options. Depending on the application, it can also:

  • automatically calculate prices
  • generate quotes
  • transfer orders to ERP or production systems
  • connect product data to your webshop

This automates a large part of the sales and production process.

It results in faster sales, less manual work, and fewer errors.

For our new configurator, we were looking for a developer who excels in design and has expertise in configurators. Orange Juice far exceeded these expectations. The team is knowledgeable, critical, and communicates clearly, which makes the collaboration very pleasant.
Yvonne van Oost Product Marketing Specialist ABB

This is how our customers use product configurators

Below is a selection of examples that show how a product configurator makes an impact.

How does Orange Juice get your business moving?

Orange Juice Arnhem consists of a motivated team dedicated to delivering the perfect solution that aligns with your needs. We believe in collaboration and combine our expertise in strategy, design, technology, and marketing to achieve results that make a difference for your business.

Together, we delve deep into the online world to strengthen your position. Through in-depth analyses, strategic planning, and the creation of innovative solutions, we work together to achieve your goals.

Strategy
Let's explore together the direction we can take to find a possible solution.
Concept
During this phase, there are moments when a concept is conceived and developed into a sketch or prototype by our designers.
Our approach
Verkennen 2

From interaction and interface design to developing the front and back ends of web applications. Creativity and technical expertise merge to create the ultimate customized solution.

Design
In this phase, our designers kick off the creative process and ensure that the design is not only visually appealing but also user-friendly and functional.
Realization
Our developers translate the design into a well-functioning website, webshop, or web application.
Our approach
Vormen

We give your online presence a significant boost in the right direction. With various marketing strategies such as advertising, improving user experience, and other tools to increase conversion rates, we accelerate your online business.

Promotion
We are your full-service online marketing agency, assisting in creating online visibility for your business.
Measurement
At Orange Juice, we prioritize working data-driven and results-oriented. Data is always the starting point for our online marketing efforts.
Our approach
Versnellen

From introduction to results

We start with a no-obligation introduction. After that, we schedule a working session to map out your needs and requirements. Next, we create a concrete action plan and develop a configurator that perfectly aligns with your products and processes.

  • Your products: We discuss your range, variations, and how your current sales process works.
  • Opportunities: We provide a clear picture of how a configurator can make the biggest difference in conversion and efficiency.
  • No obligation: A free 30- or 60-minute consultation, completely without commitment.
Schedule free introduction

Frequently asked questions

A product configurator is an interactive tool that allows customers to build their own products. By selecting from various options such as materials, dimensions, colors, or features, a personalized product is automatically created.

The cost depends on factors such as complexity, visualization, integrations, and the number of product rules. Because we develop configurators fully custom-made, we always start with an analysis of your product and processes.

This varies per project. Simple configurators can be built relatively quickly, while more complex configurators with extensive logic or integrations require more development time.

Yes. Configurators can be connected to webshops, ERP systems, CRMs, and other business software. This allows quotes, orders, or product data to be processed automatically. We can also deliver a product configurator combined with a complete webshop.

View our integrations

Configurators are ideal for products with many variants or customization options, such as:

  • construction products
  • industrial components
  • furniture
  • technical installations
  • personalized products

Want to learn more? Download our whitepaper

Download our free whitepaper and discover how a configurator can boost your online success. It is packed with information about the benefits and applications of product configurators. By reading this whitepaper, you and your business will gain a better understanding of whether developing a product configurator is the right choice.

View whitepaper
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Cases

ABB Development of advanced product configurator and selection aid case, category Configurator
Configurator
Abb Case (3)

ABB - Development of advanced product configurator and selection aid
Hout op maat Realisation webshop and product configurator for design and ordering process case, category Configurator
Configurator
Hout Op Maat Case Minified

Hout op maat - Realisation webshop and product configurator for design and ordering process
voestalpine Track Solutions Netherlands Innovative tool for welding configurations in the rail industry case, category Configurator
Configurator
Voestalpine Case Minified

voestalpine Track Solutions Netherlands - Innovative tool for welding configurations in the rail industry
Ploeg kozijnen Development and realisation of professional website, decision aid and configurator case, category Configurator
Configurator
Ploeg Kozijnen 2

Ploeg kozijnen - Development and realisation of professional website, decision aid and configurator
Holmatro Innovative solution for complex rescue products with a configurator case, category Configurator
Configurator
Holmatro Case Minified

Holmatro - Innovative solution for complex rescue products with a configurator
View more