A major challenge was the complexity of the product range, particularly for street name signs used by governments. These are subject to numerous rules and exceptions that vary significantly depending on the layout. Think of varying text sizes, margins, or layouts, all depending on local or national regulations. These rules are included in a NEN standard and require intensive research and coordination with the customer.
The design editor is a valuable link in POL’s sales process
For POL Heteren, a supplier of traffic materials such as street name and information signs, we developed an advanced design editor. This user-friendly online tool allows customers to configure, visualize, save, and share signs in just a few steps. A huge leap forward in usability and speed.
POL wanted a modern, intuitive editor that could easily integrate into their existing Magento webshop. The tool needed to cater to a broad target group, from municipalities to private individuals, while offering both flexibility and reliability. For information signs, users should have a lot of creative freedom, whereas street name signs had to follow strict, predefined guidelines. The editor also needed to be scalable, responsive to changes, and simplify the quotation process.
The final product is a fast, scalable 2D design editor, built in JavaScript and seamlessly integrated with Magento. The visualization is fully vector-based, ensuring that designs remain razor-sharp and can be produced with high precision. Users are guided step by step through the creation process, from size and layout to mounting options. In addiction, POL employees can share configurations directly with customers and provide quotes faster.
Specialist in promoting sustainable traffic safety
POL Heteren has been a specialist in traffic and safety for over 50 years. With clear traffic signs and effective signaling, they ensure that road users can move efficiently and safely. Since its founding in 1968, this leading company has offered a wide range of products and services in the fields of traffic, safety, and signaling.
Smart interaction & real-time feedback
Thanks to real-time feedback, users instantly see the effect of their choices, both visually and in price. Color combinations are automatically adjusted for optimal readability (e.g., white text on red, black on yellow), and frequently used settings are preselected. Users can also upload and freely position icons or their own images.
Ease of use & reordering
Designs are saved in the browser and can also be stored and shared via the user’s POL account, making reordering simple. POL employees can submit designs independently and generate quotes quickly, without needing help from the DTP department. Customers benefit from greater control, speed, and clarity.
Flexible management with built-in safeguards
We developed a custom CMS that allows POL Heteren to manage templates, icons, and categories themselves. For information signs, customers can define their own restrictions; for street name signs, the rules are hardcoded in the editor to comply with government standards. This separation makes the editor both flexible and dependable.
More than a configurator
The editor offers more than just a visual tool—it has become a vital link in POL’s sales process:
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Faster quotations: Designs are created independently and more efficiently.
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Consistent quality: Rules and restrictions are built in, reducing the risk of errors.
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Easy reordering: Designs can be saved and shared.
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Broad applicability: From standard traffic signs to signs for campsites, hospitality, municipalities, and private use.
The collaboration with POL was intensive and constructive. Their in-depth knowledge and quick decision-making enabled us to deliver this complex tool in a relatively short timeframe. A custom project marked by depth, flexibility, and tangible results.
This editor is more than just a handy tool: it's become an essential part of our sales process. Customizable and visualization, exactly what we needed.
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