The power of digitalization in the manufacturing industry

Remco van Nieuwenhoven, founder of Orange Juice, was a guest on Emerce TV, where he discussed digitalization in the manufacturing industry. He shared insights on how we help organizations make complex processes customer-friendly and scalable for online sales.

Challenges in the manufacturing industry

Companies in the manufacturing sector face rapid technological advancements, increasing demand for customization, and the need to digitalize processes to remain competitive. However, this transformation can be complex, especially when it comes to translating technical products and services into user-friendly digital experiences for both customers and employees. This is where our strength lies: developing solutions that not only enhance the customer experience but also optimize internal processes and enable scalability.

Smart configurators

A concrete example, also discussed on Emerce TV, is our collaboration with ABB, a major player in the manufacturing industry. We developed a smart product configurator and decision aids that simplifies and clarifies complex choices for users. The configurator is fully tailored to ABB’s production processes. This is a perfect example of how technology can enhance the sales experience, not only by supporting the customer but also by streamlining a company’s internal operations.

Read the full ABB case study
With a configurator, a product can go straight from online to the factory, resulting in significantly shorter delivery times. This makes the entire chain more efficient, smarter, and data-driven.
Remco van Nieuwenhoven Founder of Orange Juice

Improved collaboration through digital tools

Digitalization enables better collaboration both within and outside the organization. With the help of digital platforms, a company can easily share information across locations, manage projects together, and solve problems in real-time. This not only improves internal communication but also strengthens partnerships with suppliers and customers. In manufacturing, this means responding faster to customer needs, better stock management, and clearer communication around production schedules. The result: stronger customer relationships and a more efficient production process.

Abbmockup
Orange Juice Development Configurator

Interested in a smart configurator for your business?

Curious how a digital product configurator can accelerate your sales process, reduce errors, and improve the customer experience? We develop smart, scalable solutions tailored to the complexity of the manufacturing industry, and we’re happy to help you find the best digital approach.

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